RankTwice Competitor analysis
Benchmark every client against its real rivals
Add up to 5 competitors per client. They're measured on the same Google results and the same AI answers, so the numbers line up.
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| Keyword | Client | Competitor A | Competitor B |
|---|---|---|---|
| emergency dentist austin | 2 | 5 | 9 |
| invisalign austin | 3 | 1 | 6 |
| teeth whitening austin | 5 | 4 | 12 |
| dental implants cost | 8 | 11 | – |
| pediatric dentist austin | 6 | 3 | 7 |
Share of voice in AI answers
- yourclient.com41% · 12 answers
- competitor-a.com34% · 10 answers
- competitor-b.com24% · 7 answers
Tracking
- competitor-a.com
- competitor-b.com
2 of 5 competitors
Clients always ask how they compare. Answer with the same data, side by side.
Same results, same answers
Competitor positions come from the client's own daily check, so they don't use up keywords.
emergency dentist austin
- Your client#2
- Competitor A#5
- Competitor B#9
Who AI names most
Share of voice across every prompt and engine you track.
Named in AI answers
- Your client12
- Competitor A10
- Competitor B7
What they have that you don’t
Keyword and link gaps against up to 4 rivals at once.
Link gap
27
sites link to rivals but not your client
| Keyword | Position | 1 day | 7 days | 30 days | AI Overview |
|---|---|---|---|---|---|
| emergency dentist austin | 2 | ▲ 1 | ▲ 2 | ▲ 5 | Cited |
| invisalign austin | 3 | – | ▲ 1 | ▲ 4 | Not cited |
| teeth whitening austin | 5 | – | ▼ 1 | ▲ 2 | – |
| dental implants cost | 8 | ▼ 2 | ▲ 3 | ▲ 6 | Not cited |
| pediatric dentist austin | 6 | ▲ 1 | – | ▼ 1 | – |
| same day crowns | 14 | ▲ 3 | New | New | Not cited |
emergency dentist austin
- Your client
- Competitor A
- Competitor B
Positions side by side
Every keyword's position for the client and each competitor, with history on one chart.
“Who is the best emergency dentist in Austin?”
For a same-day emergency, Your client on South Lamar is a common recommendation: it keeps slots open for urgent cases and sees patients on Saturdays.1Competitor A is another option, with later weekday hours.3
Sources
1yourclient.com
Emergency dental care in Austin
2yelp.com
Top 10 emergency dentists in Austin, TX
3competitor-a.com
After-hours dental care
Share of voice
41% client
- yourclient.com41% · 12 answers
- competitor-a.com34% · 10 answers
- competitor-b.com24% · 7 answers
Most-cited sources
answers
- yelp.com9
- yourclient.comclient5
- healthgrades.com5
- competitor-a.comcompetitor4
Competitors in AI answers
AI answers are checked for competitor names and domains as well as your client's, and citation gaps show where rivals are being recommended.
See AI visibilityBacklinks · yourclient.com
+18 this month- Authority
- 41
- Referring domains
- 386
- Backlinks
- 4,210
- healthgrades.comNew78
- austinchronicle.com64
- yelp.com91
- localdentalguide.orgLost33
Link gap: 27 sites link to Competitor A and Competitor B, but not to Your client.
Keyword and link gaps
What up to 4 rivals rank for or get links from that the client doesn't, run from the project with its competitors filled in.
See keyword researchCompetitor analysis ( 7 )
Everything in competitor analysis
FAQ ( 4 )
Competitor analysis: your questions
How it works, what it checks and which plans include it.
Which AI engines do you check?
ChatGPT, Perplexity, Gemini and Google AI Overviews. ChatGPT runs with web search on, so its answers cite sources. Each prompt is asked on each engine once a week, localized to the client's country.
How do you know whether an answer mentions my client?
We look for the client's name, the name in its domain and any other names you add in the project settings, and we check whether the client's site is among the cited sources. Competitors are checked the same way.
How often are Google rankings checked?
Every day. We record the top 20 results for each keyword in the country, language and device you choose, along with competitor positions and the SERP features Google showed, such as an AI Overview or a local pack. From the Freelancer plan, positions 21 to 50 are checked once a week as well.
Which research tools are included?
Keyword ideas, matching terms and questions; any domain's top keywords, pages and competitors; backlinks, referring domains and anchors; keyword and link gaps against up to 4 rivals; batch checks of up to 200 domains; and keyword clustering by shared results. A lookup is one page of up to 100 rows. Plans include 50 lookups a month on Free, up to 5,000 on Agency Pro.
Get started
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Audit a prospect's site now, or add your first client in a few minutes. Rankings and AI checks start within the hour.
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