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September 2026 edition

AI Visibility Index

The brands ChatGPT, Gemini and Google's AI recommend most, and the websites they trust as sources, across 22 industries.

See the leaderboard How to read it
AI platforms
4AI platforms
industries
22industries
markets
2markets
brands ranked per view
20brands ranked per view

(01) Leaderboard

The 20 brands AI names most

ChatGPT · All industries · United States

September 2026 · mentions

  1. 01

    google.com

    851Kmentions

    884K citations

  2. 02

    apple.com

    560Kmentions

    1.04M citations

  3. 03

    youtube.com

    447Kmentions

    584K citations

  1. 4reddit.com 358K
  2. 5instagram.com 352K
  3. 6amazon.com 326K
  4. 7microsoft.com 303K
  5. 8walmart.com 301K
  6. 9tiktok.com 278K
  7. 10facebook.com 251K
  8. 11tripadvisor.com 226K
  9. 12ebay.com 219K
  10. 13etsy.com 200K
  11. 14bbb.org 193K
  12. 15target.com 175K
  13. 16android.com 171K
  14. 17yelp.com 169K
  15. 18linkedin.com 153K
  16. 19booking.com 142K
  17. 20zillow.com 135K

(02) Named vs cited

Being named and being cited are two different wins

Some brands come up in answer after answer while their own site is rarely linked. Others are the source AI leans on without naming them. Each bubble is one of the top 20.

ChatGPT · All industries · United States

Hover a bubble for its numbers

5K 5K 10K 10K 100K 100K 1M 1M 2M 2M Named more than cited Cited more than named Citations → ↑ Mentions youtube.com apple.com google.com

Both axes use a log scale.

Show the numbers as a table
#BrandMentionsCitations
1google.com850,993883,920
2apple.com559,6671,042,195
3youtube.com446,551583,935
4reddit.com357,9971,275,188
5instagram.com352,461363,951
6amazon.com325,837173,713
7microsoft.com302,956108,862
8walmart.com300,833473,114
9tiktok.com277,87299,764
10facebook.com251,070542,746
11tripadvisor.com225,812660,011
12ebay.com219,313272,948
13etsy.com200,437385,293
14bbb.org193,143390,414
15target.com174,538323,734
16android.com171,0626,057
17yelp.com169,437139,744
18linkedin.com152,869641,840
19booking.com142,022314,494
20zillow.com135,351274,324

(03) Sources

The sites AI trusts

The ten websites linked most as sources. Reviews, lists, forums and references the platform already leans on: the pages worth earning a place on.

ChatGPT · All industries · United States

citations

  1. 1wikipedia.org 1.89M
  2. 2reddit.com 1.28M
  3. 3apple.com 1.04M
  4. 4google.com 884K
  5. 5nih.gov 724K
  6. 6tripadvisor.com 660K
  7. 7fandom.com 643K
  8. 8linkedin.com 642K
  9. 9imdb.com 636K
  10. 10youtube.com 584K

(04) Platforms

Four platforms, four different answers

Where each leading brand ranks on every platform, for the industry and market you picked. A brand that wins on ChatGPT can sit far lower on Google's AI.

All industries · United States

  • Rank
  • 1–3
  • 4–7
  • 8–12
  • 13–20
  • Not in top 20
BrandChatGPTGeminiAI ModeAI Overviews
google.com 1113
apple.com 2232
youtube.com 3545
amazon.com 6426
reddit.com 410101
instagram.com 58811
microsoft.com 79134
walmart.com 87119
facebook.com 101277
ebay.com 1236–
etsy.com 1369–
android.com 1614158
tiktok.com 91112–
yelp.com 17155–
wikipedia.org –––10

(05) How to read it

Three things the numbers count

  • 01

    Mentions

    How many AI answers named the brand, for the platform, industry and market you picked. A brand can be named without a link to its site.

  • 02

    Citations

    How many times the brand's website was linked as a source in those answers, beside the answer or in a list under it.

  • 03

    Industries and markets

    Answers are grouped by what the question was about, across 22 industries, and by where it was asked: the US, or every market together.

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RankTwice asks your clients' prompts on ChatGPT, Perplexity, Gemini and Google AI Overviews every week, and shows who gets named and cited, competitors included.

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