Content briefs
Grade a draft against what already ranks
Paste a draft or a page address and get a 0–100 score against the brief for its keyword, with the terms it's missing and the sections still to cover.
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The basics
What a content grader can and can't tell you
Pages that rank for a keyword tend to cover the same ground. They answer the same questions, use the same vocabulary and run to a similar length, because that's what searchers expect to find. A content grader compares a draft with those pages and shows the gaps.
It's a checklist, not a ranking forecast. A high grade means the draft covers what the top results cover. It can't judge whether the writing is accurate, original or useful, and those still decide whether a page earns links, clicks and its place.
Use it to find what's missing, not to stuff words in. If the top pages all discuss cost and the draft doesn't, that's a section to write. Repeating a term until the number goes up only makes the page worse to read.
In RankTwice
How it works
- 01
Start from a brief
A brief reads Google's top 10 for the keyword and records their length, the headings several of them share, up to 40 terms at least a third of them use and the questions they answer, with an outline to write from.
- 02
Paste a draft or a page
Grade a published page by its address, or paste text from a doc. Pasted text has no title or H1, so those two checks are left out of its score.
- 03
Six checks, weighted
The terms the top pages use count most, then length, then the outline's sections, the keyword in the title and in the H1, and the questions answered.
- 04
A score and what to add
You get a score from 0 to 100 with a line for each check and the terms the draft doesn't use yet. Edit, paste again and regrade as often as you like.
Reading the screen
How to read it
- The score
- Strong from 80, Good from 60, Fair from 40 and Weak below that.
- Terms top pages use
- How many of the brief's 25 most common terms appear at least once. It's the heaviest check, at 40% of the score, and the missing terms are listed under the checks.
- Length
- The draft's word count against the brief's target, a little longer than the middle top page. Reaching 90% of the target scores in full; going longer doesn't score more.
- Outline sections covered
- How many of the outline's sections appear as headings in the draft, matched on their main words rather than the exact wording.
- Title, H1 and questions
- Whether the keyword's main words are in the title and the H1 (for pages), and how many of the brief's questions the text touches on.
Putting it to work
What to do with it
Agencies
Set a bar for every page you deliver. A grade with each draft shows the client the page covers what the competition covers, before it's published.
Freelancers and consultants
Grade a client's existing page against its keyword to show what a rewrite would add, then grade your draft to show it does.
In-house teams
Give writers a target that isn't just a word count. The missing terms and uncovered sections tell them exactly what to add.
Plans and limits
Compare plans- Grading is free and unlimited for every brief you have.
- Content briefs a month: 2 on Free, 30 on Freelancer, 100 on Agency and 300 on Agency Pro, and 10 during the trial.
- Each brief reads Google's top 10 in the country you choose.
FAQ ( 5 )
Questions about content grader
How content grader works in RankTwice, and what each plan includes.
Does grading cost anything?
No. Only making the brief counts toward your plan. Grade drafts against it as often as you like.
Can I grade a page that is already live?
Yes. Enter its address and the page is fetched and graded, title and H1 included. If the site won't let us read it, paste the text instead.
Will a high grade make the page rank?
Not on its own. It means the page covers what the top results cover. Links, the site's authority and whether the page is genuinely useful still decide where it ranks.
How are the terms chosen?
Words and two-word phrases that at least a third of the top pages use, the most widely used first, up to 40. Common filler words are left out, and very short pages aren't counted.
Why weren't all ten top pages read?
Some sites block crawlers or take too long to answer. The brief shows how many it read and works from those.
Related
- FeatureContent briefsOutlines from the top 10 results
- Keyword researchKeyword ideasEnter a keyword to see its numbers and today's top 10, then matching terms, related searches and questions, each with volume, difficulty and intent.
- Rank trackingSERP featuresEach day's top 20 check also records which SERP features Google showed, such as an AI Overview, a local pack or a featured snippet, and which of them show your client.
Get started
Get started with RankTwice today
Audit a prospect's site now, or add your first client in a few minutes. Rankings and AI checks start within the hour.
14-day trial with Agency plan limits · No credit card